Author: loook

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$1 000 Facebook Ads Comments Split Test

Do comments under your advertising posts help you produce the best bang for your buck?

How to get out data with Facebook Marketing API

Marketing API by fbRads package using the language R.

Understanding Facebook Audience Overlap Tool: Identifying When it Poses a Problem

Facebook advertisers may encounter an issue called Auction Overlap, which is often mistaken for “audience overlap tool.” This occurs when…

Facebook Worldwide Targeting Trap

Investigation of a case when decreasing the daily budget by 65% caused CPI to decrease by 49%.

Ensuring Effective Marketing to Gen Z: Tips and Strategies

While marketing to Gen Z can seem daunting for some brands, it’s actually easier than you think. This demographic, also…

All Facebook Ads in One Place: Introducing the Facebook Ads Library

After the 2018 Cambridge Analytica scandal, Facebook has been working hard to address security and privacy issues, and enhance existing…