Do comments under your advertising posts help you produce the best bang for your buck?
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Marketing API by fbRads package using the language R.
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Facebook advertisers may encounter an issue called Auction Overlap, which is often mistaken for “audience overlap tool.” This occurs when…
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Investigation of a case when decreasing the daily budget by 65% caused CPI to decrease by 49%.
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While marketing to Gen Z can seem daunting for some brands, it’s actually easier than you think. This demographic, also…
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After the 2018 Cambridge Analytica scandal, Facebook has been working hard to address security and privacy issues, and enhance existing…