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$1 000 Facebook Ads Comments Split Test

Do comments under your advertising posts help you produce the best bang for your buck?

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How to get out data with Facebook Marketing API

Marketing API by fbRads package using the language R.

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Understanding Facebook Audience Overlap Tool: Identifying When it Poses a Problem

Facebook advertisers may encounter an issue called Auction Overlap, which is often mistaken for “audience overlap tool.” This occurs when…

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Facebook Worldwide Targeting Trap

Investigation of a case when decreasing the daily budget by 65% caused CPI to decrease by 49%.

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Ensuring Effective Marketing to Gen Z: Tips and Strategies

While marketing to Gen Z can seem daunting for some brands, it’s actually easier than you think. This demographic, also…

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All Facebook Ads in One Place: Introducing the Facebook Ads Library

After the 2018 Cambridge Analytica scandal, Facebook has been working hard to address security and privacy issues, and enhance existing…