General

This is a tutorial on how to create heatmap data visualizations using R and Facebook Marketing API as a data…

Do comments under your advertising posts help you produce the best bang for your buck?

Marketing API by fbRads package using the language R.

Facebook advertisers may encounter an issue called Auction Overlap, which is often mistaken for “audience overlap tool.” This occurs when…

Investigation of a case when decreasing the daily budget by 65% caused CPI to decrease by 49%.

While marketing to Gen Z can seem daunting for some brands, it’s actually easier than you think. This demographic, also…