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Research

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Research
$1 000 Facebook Ads Comments Split Test

Do comments under your advertising posts help you produce the best bang for your buck?

Research
Facebook Worldwide Targeting Trap

Investigation of a case when decreasing the daily budget by 65% caused CPI to decrease by 49%.

Research
Why you should stop your 2020 reading challenge

WOW, what a surprise, the challenge makes me read 15% smaller books. Scraping data and analysis inside.

Research
Fake wrestling company reinvents itself in a bold Netflix-style way

In 2014, WWE transformed its core old school business into a subscription service. The research it about the fight for engagement and profitability…